The essay should be presented as a Journal opinion article. The

The should be presented as a Journal opinion article. The article should be timely and address an economic issue of curren - Essay Example The short and long term implications of immigration laws are imperative for determining employment rates and productivity of the US workforce. In the short run, immigration is said to slightly decrease the employment rates or in other words, increase unemployment rates however the long run implications are positive. The matter has been the center of debate and has affected the US immigration policy greatly. While many try to make a case against reform in US immigration laws, credible sources in the available literature have established that long term impacts of immigration on the US workforce is positive as it enhances labor productivity. In their opinion article titled More Immigration Means More Jobs for Americans, John Dearie and Courtney Geduldig have given useful statistics that suggest that immigration improves employment as it creates jobs for the common people (n.pag.). It mentions how immigrants make up on a small percent of the total American population yet contribute a sig nificant percent to the economy by means of small businesses. Because most immigrants are self-employed and own several small scale sole-proprietorships and partnership businesses, they create jobs for the people thereby helping to reducing the unemployment rates. ... ed by Dearie and Geduldig is consistent with current findings which Giovanni Peri has described in his article The Impact of Immigrants in Recession and Economic Expansion. Peri’s article mentions the long run positive effects of immigration on the US economy as it increases productivity (4). Immigrants bring in new ideas and creativity along with them leading diverse distribution of organizational workforces. Although it may seem like immigrations negatively impact the US labor market as they saturate jobs and cause unemployment in the short run, the long run implications are promising. However, it seems to long before the long run positive impacts become observable. Even though short run effects of immigration may reduce employment, it increases average income in the long run (Peri, 4). So, the long effects of immigration are positive on employment, productivity, and income. However, it is also important to note that the immigration must adapt to economic changes in order fo r it to improve variables such as employment, productivity, and average income. The current US immigration laws do not allow the immigrants to adjust to economic changes because it makes them unresponsive to the economic conditions. In order for legal immigration to improve organizational productivity, average income, and employment rates, immigration must adjust to economic cycles thereby leading to improvements in the US economy. These adjustments are the hardest to carry during prolonged periods of economic downturns and therefore amendments in the US immigration policy is required to allow the inflows to be responsive to economic changes thereby helping to boost economic activity and hence result in greater jobs for the people. Thus, a reform in the current US immigration laws may provide a

Substitution and Income Effect

Substitution and Income Effect Tendekai Mudariki The price of any given product will always change the customer’s choice of purchasing this can be in terms of quantity, quality or choosing the opportunity cost. In my essay I will be looking at how an increase in prices affect the substitution effect and the income effect and how customers react if the good has many close substitutions when there is an increase in price. Under the Substitution effect it suggest that the rise of the price in a good or decrease in income will leave the customers having to choose the alternative goods for example when the price of Coca-Cola drink raises this will lead to the rise of demand in Pepsi because Pepsi is the next best thing to a Coca-Cola. The substitution effect can also be used in reference in how workers can have a pick between leisure and wages, the more money on wages the less leisure time since wages will be more profitable than leisure. This effect tends to limit the customers buying demand behaviour that is limiting the choice of the consumer since they will not be able to purchase their choice of good.as shown below (in figure 1.1) The impact that a change in the price of a good has on the quantity demanded of a certain good, this will always lead to change in relative prices the rise of the price will make the quantity demanded to be less forcing some of the customers away to the next best thing tha t they can have. The income effect is the response of the quantity that is demanded to a change of real income or the price that is the rise of price in goods, (refer to figure 1.1) in the graph below shows the demand curve as it links up the relationship between the price of a certain item and the quantity that is demanded that is over a certain time. When the price falls there are two reasons why there will be more demand and this includes the substitution effect and income effect .the impact that a change in the price of a good has that effect on the quantity demanded of the good which then leads to the change of price of the good (substitution).the impact of a change in the quantity demanded of the good due to the change of their real income not being able to meet the quantity of goods that will satisfy them but still buy the good anyway but only have to make it lesser. The demand curve enlightens up the relationship between the price of the goods and the quantity demanded that is after a period of time. Considering both sides the substitution effect as shown on the diagram above from both sides of a price change that is going up and down. If we consider the both sides the higher the price an increase in price causes a decrease in the relative prices of substitute goods. Buyers tend to buy more of the other substitute goods and less of the good. The result is a decrease in thequantity demanded, and the lower the price then it leads to a decrease in price causing an increase in the relative prices of substitute goods. Buyers are inclined to buy less of the other substitute goods and more of this good. The result is an increase in the quantity demanded. As price falls, a person’s opportunity cost of purchasing the product falls as shown in the diagram above. A good with many close substitutes is likely to have an elastic demand .This is due to the price rise, buyers can actually choose to buy one of the close substitutes if there is a price increase of a good by shifting to one of the cheaper substitutes. However fewer substitutes’ choices will limit the options to shift. It is Important to distinguish between the income effect and the substitution effect of a price increase and the separation of the two is shown in figure 2 and it’s called the indifference theory. The price change can affect the way the buyers decisions in terms of buying staff this is called the income effect. Increases in price, while they dont affect the amount of your available budget, make you feel poorer than you were before, and by so you buy less of the product. Decrease in the price make you feel more superior and confident in terms of buying, and can the lead you of buying more of that good. When price increases, the demand for x changes because (1) good x is now more expensive relative to good y, and (2) the consumer’s purchasing power has gone down. Substitution Effect—the change in demand resulting from a change in the price ratio, leaving utility unchanged. Income Effect this is the change in demand resulting from the change in purchasing power (movement from the initial indifference curve to the final indifference curve), leaving the price ratio unchanged. The total effect = substitution effect + income effect. The substitution effect is always negative, due to diminishing MRS. The income effect is negative for normal goods(the substitution effect), and positive for inferior goods. A giffen good is an inferior good with the unique characteristic that an increase in price actually increases the quantity of the good that is demanded. This provides the unusual result of an upward sloping demand curve. This happens because of the interactions of the income and substitution effects. Depending on whether the good is inferior or normal, the income effect can be positive or negative as the price of a good increases. An inferior good means an increase in income causes a fall in demand.an inferior good has a negative PED. An example, of an inferior good is Tesco value bread. When your income rises you buy less Tesco value bread and more high quality, organic bread. Normal Good This means an increase in income causes an increase in demand. It has a positive PED. Note a normal good can be income elastic or income inelastic. The graph below shows the income effect and the substitution effect of a price increase for a normal good and inferior goods after a rise in price of a certain good. The Income Effect is the effect due to the change in real income. When the price goes up that means the consumer is not able to buy as many bundles that she could purchase before. In real terms this means that the customer now feels poorer. On the diagram 1.3 it shows the quantity of goods consumed for a normal good and it shows the figures A=14, B=4 and C=7 .from C to A it shows the substitution effect after subtrac ting 14 from 7 and from C to B after subtracting 7 from 4 it shows the income effect and the total effect is the total between the substitution and income effect as shown in the diagram (-7-3=-10). The same workings also applies to the inferior goods too. As shown in the diagrams when the price of the good goes up the quantity goes down Summing up my essay if a good is inferior, a drop in income (represented by a price increase) increases the quantity of the good that is demanded. The substitution effect is negative for any good that experiences a price increase. A giffen good faces an upward sloping demand curve because the income effect dominates the substitution effect, meaning that quantity demanded increases as price rises.

Marco Porter Theory Essay example -- USAID, Partnerships

As of June 2009, USAID claimed working relationships with over 3,500 American companies and over 300 private volunteer organizations. In its effort to encourage economic growth and trade, USAID has the following components: a) Business Enabling which helps countries lower the cost and risks of doing business; b) upgrading commercial legal systems – USAID helps reform laws, revise policies; c) improving business regulation- with co-orperation from the World Bank’s â€Å"Doing Business† program; d) promotes the development of diverse and healthy institutions in order to help countries build projects and help poor the poor (www.usaid.gov). USAID emphasizes the building of partnerships in education as well as business and government. In fact USAID partners with the Higher Education for Development (HED) that has access and interacts with six major higher education association (representing) more than 4,000 colleges and universities (www.usaid.gov). Within 4,000 colleges and universities are â€Å"Historically Black Colleges and Universities† (HBCUs). The USAID has provided advocacy and training for educational growth, research and support and training in 60 developing countries. The partnerships with educational institutions in developing nations—including those with 190 U.S. colleges and universities—have the following goals: a)Increase the quality of teacher training; b) enhance the administration of higher education and workforce institutions; c) help agricultural productivity and improve the management of natural resources; d) improvement of workforce skills along with economic productivity; e) enhance good governance and the rule of law; f) increase nutrition and health in communities, in particular reduce the impact of ADIS and HIV; g... ...nts albeit Porter’s presentation was offered 21 years ago and Narula critique was presented 19 years ago. It was worth mentioning that the late professor of economics and international relations John H. Dunning (Dunning, 1993) that Porter underestimates the quite fundamental changes which have taken place over the last decade or so of their (Canadians) trans-border activities. Dunning adds that Porter overlooks the value of MNEs (multi-national enterprises), one the main driving forces of economic integration (Dunning, 1993). The USAID in Kosovo - Contrast with Porter’s Diamond Theory Based on a report from USAID Kosovo (Dan, 2006) called Mid-Term Evaluation of the Kosovo Cluster and Business Support Project. The USAID has a $20 million, 4 year project in Kosovo that addresses three industry clusters (livestock fruit, and vegetables, and construction materials). Marco Porter Theory Essay example -- USAID, Partnerships As of June 2009, USAID claimed working relationships with over 3,500 American companies and over 300 private volunteer organizations. In its effort to encourage economic growth and trade, USAID has the following components: a) Business Enabling which helps countries lower the cost and risks of doing business; b) upgrading commercial legal systems – USAID helps reform laws, revise policies; c) improving business regulation- with co-orperation from the World Bank’s â€Å"Doing Business† program; d) promotes the development of diverse and healthy institutions in order to help countries build projects and help poor the poor (www.usaid.gov). USAID emphasizes the building of partnerships in education as well as business and government. In fact USAID partners with the Higher Education for Development (HED) that has access and interacts with six major higher education association (representing) more than 4,000 colleges and universities (www.usaid.gov). Within 4,000 colleges and universities are â€Å"Historically Black Colleges and Universities† (HBCUs). The USAID has provided advocacy and training for educational growth, research and support and training in 60 developing countries. The partnerships with educational institutions in developing nations—including those with 190 U.S. colleges and universities—have the following goals: a)Increase the quality of teacher training; b) enhance the administration of higher education and workforce institutions; c) help agricultural productivity and improve the management of natural resources; d) improvement of workforce skills along with economic productivity; e) enhance good governance and the rule of law; f) increase nutrition and health in communities, in particular reduce the impact of ADIS and HIV; g... ...nts albeit Porter’s presentation was offered 21 years ago and Narula critique was presented 19 years ago. It was worth mentioning that the late professor of economics and international relations John H. Dunning (Dunning, 1993) that Porter underestimates the quite fundamental changes which have taken place over the last decade or so of their (Canadians) trans-border activities. Dunning adds that Porter overlooks the value of MNEs (multi-national enterprises), one the main driving forces of economic integration (Dunning, 1993). The USAID in Kosovo - Contrast with Porter’s Diamond Theory Based on a report from USAID Kosovo (Dan, 2006) called Mid-Term Evaluation of the Kosovo Cluster and Business Support Project. The USAID has a $20 million, 4 year project in Kosovo that addresses three industry clusters (livestock fruit, and vegetables, and construction materials).

Men and Women Through Body Languages Essay

Abstract Communication had its verbal and nonverbal understandings, but they also have their misunderstandings. Body language has industrialized itself with different types of language that were brought up by the society. Men and women weren’t use to these body languages towards the similar gender. Miscommunication has been a problem when dealing with these differences. Men and women continue to build body languages that only made sense to themselves and not to the opposite gender. Although one defeats the other in a general body language such as; gestures for men and facial expressions for women, they will always be equal. Body languages may also differ between the two parties through culture and behavior. By knowing the differences between the two genders, a mutual understanding may be established. What is â€Å"communication†? Realistically, we can never fail to harass the use of communication because of its purpose in the society. Communication can be either verbal or nonverbal (Carnes.2010). How DO Men and Women communicate differently using body language? That’s the question we would usually ask ourselves and scarcely know the answer. According to Gray, author of the best-seller â€Å"Men are from Mars, Women are from Venus† (1992), one of the reasons that men and women differ in their use of nonverbal communication is that their reasons for communicating are often different (Carnes.2010). This means, in most situations, a man will commonly misunderstood a woman’s language because the perspective of one gender is distributed at a different angle. Diligently, Communication has altered itself through the different uses of body language between men and women; therefore, by expanding our knowledge of its diversity; we can unravel the miscommunication between two different parties. Such as the different types of verbally communicating, there are also different types of body language. We can’t entirely stress ourselves to see that, it is now a common and preferable use to most nowadays. Body language has industrialized itself through, facial expression, gestures, and physical contact by different classes of the society, whether it’s from the low class (Gangs, uneducated, etc.) to the high class (the Rich, prejudice, perfectionists, etc.). Research shows that women tend to make more eye contact during communication than men (Carnes.2010). Part of the reason for this is that, they want to be able to engage an emotional connection. An emotional connection through facial expression provides women an easier approach without the need to decide the words she wants or needs to say. This is why women are often taken for granted by men, because men read the emotions shown by women differently. Despite women’s abusive use of eye contact, men also have their side of use. Unlike women, men use eye contact to intimidate by nonverbally asserting dominance (Grover). Since men and women use similar nonverbal communication approach to different ends, they may interpret it differently when confronted. However, eye contact isn’t the only facial expression they differ, but also a simple smile. Women smile more often than men, however, this doesn’t necessarily mean that women are naturally happier than men. Freeman, author of â€Å"Women: A feminist perspective,† asserts that men rely on more obvious gestures and are more likely to use their hands to express themselves (Carnes.2010). Majority of the time, men decide to let their hands do the talking, such as women; they try not to stress themselves with words in order for them to remain in a safe zone. Similar situation happens within cultures such as the Samoans. The High Chiefs would speak with a lot of hand movement in a tradition ceremony. This means, they fear that words wouldn’t deliver correctly or satisfy the opposite. Because men dominant over gesture than women; women tend to make up for it with more facial expressions. However, that doesn’t mean women don’t know how to use gesture, for they use more subtle and restrained gestures and exhibit deferential gestures, such as lowering the eyes when interrupted or confronted (Carnes.2010). According to Carnes (2010), since men are more likely than women to associate touching with sexual intentions, heterosexual men are less to use touch during conversation with other men. Due to what men call, â€Å"Manly hood† or a similar term called â€Å"standards†. Men tend to keep distances from people when they talk to them and touch them less. Men do not express too much when touching other men unlike women, where they are far less concerned about touching other women because they also use touching as an expression of friendship or sympathy. They stand close to people and touch them to generally connect with whoever they are talking to. The difference between the two are simple, men aren’t as open as women where they express their feelings to men through touching just as to other women. This is considered a nonverbal difference because, like other reasons, it can be interpreted in different ways by different genders. Miscommunication has been a problem when dealing with these differences such as relationships. Romantic relationships often end due to miscommunication between the man and woman (Renwall.2010). It’s not because either of the two didn’t have good intentions, it’s because they didn’t communicate well enough to understand each other. Among males, competition is more important. Women in the other hand, concentrate more on cooperation. Studies show that as males’ age, their fact-to-face communication eventually resembles two people sitting in the driver’s and passenger’s seats, in the front seats of a vehicle (Renwall.2010). However, girls sit or stand in a circle when communicating, so that it’ll them to form a bond with each other. We’re all-too-familiar with the iconic scene of a husband who’s just returned from work, and buries himself in the daily newspaper. His wife wants to talk to him about his day, but he’d rather enjoy the escapism that the newspaper provides. In this scenario, neither the man nor the woman is â€Å"right† or â€Å"wrong.† Instead, they’re exhibiting the c ommon communication style of men and women, in a particular situation (Renwall.2010). In addition to (Carnes) relationships, women tend to lean forward when talking to a person, to show that they’re listening. They tend to use nonverbal communication as a means of enhancing her relationship with the person she’s communicating with. Often of times when couples or friends get into a major argument, it’s by miscommunication. But by learning how to communicate more effectively with opposite gender, you can prevent such situations that could even be fatal to the relationship! (Renwall.2010). There are times when women tend to say things while moving in circles; especially if there’s something that’s bothering them. By dropping hints instead of attacking the matter head on, women feel they are working at maintaining the relationship (Finkle.2011). However, it can contradict if a man is totally confused because he lacks at interpretation. Women go in circles, but men go for the jugular. To elaborate more on that; when men are bothered by something, they most likely focus on verbally communicating with just few words such as, â€Å"that’s just wrong†. Women interpret this as a heartless and tactless way of communicating, which may lead to arguments (Finkle.2011). Although one is dominant than the other to certain categories; women tend to be better at understanding body languages than men. Women are often better at picking up differences between what someone is saying with his words and body language. Sometimes women would communicate with men nonverbally; however, they wonder why men do not understand. On a daily basis, you would hear a man or a group of men calling out to a woman by saying words such as â€Å"hey baby, damn you’re hot, hello sexy momma, etc.† this is what Sam Grover of the eHow contributor community meant when he said â€Å"The reason is because men rely more on verbal communication than women.† This could sometime be a turn off for most women because it gives an image that they are cheap (Ta’amu.2012) There are differences in behaviors as well as differences in the purpose behind their behaviors (Amos,2012). These are the two primary ways that show up through the differences between men and women in body language. This means, some of these differences are done naturally; similar to genetics. Others are picked off through experience from places and can definitely differ in cultures. As mentioned earlier, women are more open than men, thus displaying their type of behavior called nurturing behavior. Contraire, on the men side, they display behaviors of a king; power and dominance. However, this was known to be facts in the past. In the modern world, these tendencies are subject to far more variability than ever before. This is due to increased acceptance and comfort with each gender displaying non-typical body language in many different situations (Amos.2012). Men and women use language differently and communicate differently because they were usually brought up differently. The society expects boys and girls as different background. Boys are expected to put themselves forward, while girls are expected to be humble. The most common body language differences are receiving and sending messages. When receiving messages, as mentioned before; women tend to be better. Unfortunately, men tend to be less skilled at using indirect body language to influence communication without actually knowing it at all when sending messages. Unlikely as it is, there are factual physical reasons for these differences. Women process messages using up to 16 different parts of their brain at once, while men process messages using about six or 7 different parts of their brain at once. Neither is better than other, but each processing pattern does influence the receiving and sending of messages based on gender (Amos,2012) This is the reason for women’s power to multitask and their creative imaginations. As with most things divided up along gender lines, the body language differences between men and women are best used as general guidelines (Amos.2012). This is saying that by knowing these differences between men and women, we may establish a better understanding between the two genders. Relationships between others may last longer than usual. One of the most common ways to better understand the opposite gender is by trust. They are a starting point, if you will, for engaging in interactions and going through the process of establishing rapport and building trust (Amos.2012). Once both men and women better understand each other’s perspective, both can improve on interpretation and understanding. The key is to be respectful of differences and not belittle or judge either gender based on body language issues (Amost.2012). We’re all addressed to our own action, words, perspective, and intention. There will always be a time when we got to face the differences. Just as the saying goes â€Å"Let’s sit, and settle our differences†. By knowing the differences between the two genders, we can start knowing that neither is right or wrong. Despite who is dominant, both men and women have fallen into miscommunication. Therefore, by understanding how the opposite gender tends to communicate, and by using some of those methods yourself–you can prevent miscommunication and strengthen the relationship with your special someone (Renwall.2010). Through the expansion of human knowledge, we unraveled the differences. This study has a lot of implications and great information for mangers who manage both genders, leaders, ministers, CEO of companies etc†¦ A deeper understanding of the way men and women communicate many domestic and social conflicts in society can be resolved. (Ta’amu.2012) References * Carnes, D. (2010, July 12). Retrieved November 30, 2012, from http://www.livestrong.com/article/172581-do-men-women-use-nonverbal-communication-differently/#ixzz2BnRKgKyj * Renwall, G. (2010, March 16). Retrieved November 30, 2012, from http://ezinearticles.com/?How-Men-and-Women-Communicate-Differently&id=3940430 * Grover, S. (n.d.). Retrieved November 30, 2012, from http://www.ehow.com/info_8110509_gender-differences-nonverbal-communications.html * Amos, J. (2012, October 15). Retrieved November 30, 2012, from http://www.bodylanguageexpert.co.uk/bodylanguageandmenandwomen.html * Finkle, L. (2011, October 12). In Communication. Retrieved November 30, 2012, from http://incedogroup.com/do-men-and-women-communicate-differently-3-telltale-examples-that-say-they-do/

Tourism in Rotorua, New Zealand

I have chosen Rotorua because I think it is a very interesting and important place to New Zealand as a tourist destination and has many distinctive characteristics which include physical characteristics, beliefs, attitudes and what to do in Rotorua. These characteristics are represented in my initial thoughts which are geothermal activity, culture and attractions. I am Rotorua and I am one of New Zealand’s prime tourist destinations. I have many highlights that encourage tourists to come and visit me as a destination. Whether seeking to experience Maori culture, geothermal earth forces, spa rejuvenation, thrills and adventure, or any of the other natural assets such as 16 lakes, some of the world's best mountain biking trails, fantastic trout fishing and myriad forest walking tracks† (Kia Ora welcome to Rotorua, home of the world's highest rafted waterfall, n. d. ). I deliver it all! All of these fun filled and relaxing activities make me a unique destination. I represen t authenticity, energy, fun, culture and learning opportunities. I am home to natural energetic geothermal activity and this is my primary attraction. I have a distinctive smell of sulphur that lets my tourists know they have entered my exquisite boundaries. My key geothermal areas include spectacular geysers, remarkable mud pools and calming thermal pools that have attracted visitors to my region since the 1800’s (Houghton & Scott, 2000). You can experience my relaxing Wai Ora Spa which is the only mud bath complex with therapeutic water and geothermal mud in New Zealand. I have a striking natural landscape that attracts visitors, and it never disappoints. I have a lot of evidence that supports me being a vigorous volcanic region including hissing steam that comes from my roadside vents (Houghton & Scott, 2000). At my many thermal parks I have silica terraces and fumaroles that display striking colours such as red, pink, orange and green (Houghton & Scott, 2000). Some of my breath-taking thermal parks include Te Puia, Wai-o-tapu and Waimangu. Te Puia is known for the famous stunning Pohutu Geyser which erupts up to 20 times a day and reaches heights of over 30m. (Te Whakarewarewa Thermal Valley , n. . ). Wai-o-tapu is a distinctive volcanic area which has a natural bush setting. At Wai-o-tapu the Lady Knox geyser erupts at 10. 15am everyday with heights that reach up to 20metres (Lady Knox Geyser, 2010). The dynamic Waimangu Volcanic Valley has the world’s largest hot water spring and also has the inferno crater which has magical geyser action (Waimangu Volcanic Valley, n. d. ). Many of my tourists that visit Waimangu enjoy walk ing through the peaceful forest passing by mud pools, hot streams and looking down into geothermal craters. My geothermal activity is very important to my destination as it offers authenticity. I am also the homeland of the unique Maori culture that encompasses warmth, spirit and history. â€Å"As wealth and education attainment increase, culture becomes more important as a destination driver† (Yeoman, 2008). This is very important to me as culture is offers a lot to my destination. I comprise many wholesome opportunities to come face to face with Maori culture found in energizing performances and displays and by meeting my people from the Te Arawa tribe. The Te Arawa tribe has now lived on my land for over 600 years. Magical tribal stories relate to their settlement and the developments of their tribe. These are woven into poi, song and haka which are featured in cultural performances. The Te Arawa tribe have guided my visitors as far back as the 19th century when people used to come and visit the historic and unique pink and white terraces at Lake Rotomahana. These were known as the eighth wonder of the world because of the beauty of the natural sinter formations. The pink and white terraces were destroyed in the Mount Tarawera eruption in 1886 that killed 150 people (Mount Tarawera Explodes, 2009). Since the 1930’s the site has been excavated and now thousands of my tourists come and visit my momentous buried village. There are also many night time activities I offer to my tourists that can further their understanding and knowledge of Maori culture. Some of these include the welcoming Matariki, gracious Tamaki Tours and the impressive Te Puia. I also have a thriving arts and craft cultural community. Traditional Maori carving and weaving can be found throughout my gardens and public and private buildings. I also have a community of artists, craftspeople, performers and musicians. My major annual festival and art events include Opera in the Pa, Te Ihi Te Wehi that is a performing arts festival and the Magna Short Film Festivals that include drama and film exhibitions. (What’s On, 2006) These are just many of the breathtaking cultural experiences I can offer tourists as a destination. A key trend in my destination is the development and presentation of the Maori culture and its relevance to my country as a whole. The cultural capital of a destination is how consumers talk about a place (Yeoman, 2008). This is why many people are now coming to my destination as they want to extend their knowledge on Maori culture as it is very important and authentic to New Zealand as a country. My secondary attraction’s includes many fun filled activities. I offer a large range that suits many people from all over the world who seek different experiences. My largest secondary attraction is the Agrodome. It is a world famous and world-class agricultural theme park. Here you can take part in a number of activities such as the sheep show, aqua jetting, farm tours, the swoop, zorb, and various other activities. The sheep show attracts a large number of Asian tourists who enjoy a memorable authentic experience learning about farms and New Zealand history (Agroadventures, 2006). The zorb, swoop and aqua jet attracts those wanting thrill seeking experiences. This is key trend and it emphasizes how diverse my destination is by providing many different opportunities to partake in many unique experiences in one destination. Another one of my very popular attractions is the enjoyable skyline skyrides situated on Mt Ngongotaha. Here you can take in my magnificent views while enjoying a ride on a gondola, go on the luge, try the skyswing or simply dine at the Cableway Restaurant. Skyline skyrides is an amazing attraction that everybody enjoys and it showcases the beauty of my natural landscape. This is a key trend as my natural landscape and its beauty and uniqueness are present throughout my destination. For those who love the outdoors and nature I have two very popular wildlife parks, Paradise Valley Springs and Rainbow Springs Wildlife Park. At Paradise Valley Springs you can relax and take in the fresh air as you stroll through the park. I have various animals that my visitors can get close to including lions, deer, angora goats, donkeys and emus (Welcome to paradise, n. d). Also here at Paradise Valley Springs I have a freshwater spring called Te Waireks, also known as sweet water. You can drink this pure water straight and it is very cleansing. As a destination I believe I am very interesting, diverse and unique and have many characteristics that are appealing. These include both physical and cultural characteristics that offer a wide range of variety that suits everybody. I believe that I don’t disappoint and everybody should come and visit me. I am a very captivating destination that offers authenticity and beauty, while providing many different cultural and learning opportunities to my trusty visitors. I have chosen the logo, â€Å"Rotorua, I offer it all!!! †Ã¢â‚¬ . I have chosen this slogan because I think it is important to tourism branding as it shows how diverse Rotorua is and how many different experiences it offers.